When TAG Heuer asked tennis superstar Maria Sharapova to help design its first sunglasses for women and its new TAG Heuer Formula 1 ceramic watches, it wasn’t because of her three Grand Slam victories. Nor because she had been working closely with TAG Heuer for the last five years as part of a close circle of brand ambassadors. It was because she is a woman — a TAG Heuer woman — endowed with special qualities and the systematic approach that comes with the territory.

Since the beginning of her career, Maria has shown inimitable style: a star on and off the court, she casually combines the mental strength of a great athlete with the playful frivolity of a true fashion buff. Except she doesn’t follow trends, she starts them. This is reflected in the things she wears, like her TAG Heuer sunglasses and her TAG Heuer watch: with her, the essential becomes pure pleasure, and seduction inspires both substance and form.

Professional tennis player since 2001. With victories at Wimbledon 2004,  US Open 2006 and Australian Open in 2008, Maria Sharapova, has a total of 21 WTA singles titles.

• Advertising campaign making of - video and pictures
• Boutique in Melbourne
• Official website
• Foundation
• Opening in Melbourne